About Bloom · Since 1912

Five offices, four generations, one family firm

The Bloom family has worked in Atlantic City real estate and insurance since 1912. Today we're an independent agency: we work with 20 insurance companies, so we can match you with the coverage and the company that fit.

And we'd rather sit down with you in the office than leave you on hold with a call center.

An old black-and-white photograph, warm with age: a man in a white short-sleeved shirt with his arm around a woman in a striped cardigan, on the sidewalk outside a brick office with a Bloom Realtors sign above. — Richard L. Bloom and Mary Lou Bloom outside the office at 21-23 South North Carolina Avenue, circa 1956. Bloom family photograph.

1912The year the firm was founded
4Generations of the Bloom family
5Offices, all in Atlantic City
20Insurance companies we work with

The firm, year by year

1912
Richard P. Bloom founds the Richard P. Bloom Company at 1201 Bacharach Boulevard in Atlantic City.
Atlantic Avenue in 1908. Photograph, Detroit Publishing Company, Library of Congress.
1918
His brother, William A. Bloom, joins the firm after serving in the U.S. Navy in the First World War. The two brothers run the company together.
The beach in 1908. Photograph, Detroit Publishing Company, Library of Congress.
1936
Richard P. Bloom is elected president of the Atlantic City Board of Realtors.
1947
William A. Bloom takes over. The firm becomes William A. Bloom & Son Realty and moves to 21-23 South North Carolina Avenue.
Richard L. Bloom and Mary Lou Bloom outside the office at 21-23 South North Carolina Avenue, circa 1956. Bloom family photograph.
1962
William A. Bloom is elected president of the Atlantic City Board of Realtors.
1978
The office moves to 28 South North Carolina Avenue.
The beach and the amusement piers, 1978. Photograph by John Margolies, Library of Congress.
1986
The firm becomes Bloom Realty & Insurance.
2000
The office moves to 4400 Ventnor Avenue.
2006
The office moves to 3542 Atlantic Avenue, where it stands today.
Atlantic City from the inlet. Photograph licensed from iStock.

Where we've been

Five addresses, one city

1912 to 19461201 Bacharach Boulevard
1947 to 197721-23 South North Carolina Avenue
1978 to 199928 South North Carolina Avenue
2000 to 20054400 Ventnor Avenue
2006 to today3542 Atlantic Avenue

The firm has always offered both real estate and insurance, with its focus shifting between the two over the decades.

The family

Four generations

Richard P. Bloom founded the firm in 1912. His brother William joined in 1918, and William's family has led it since 1947.

First generationWilliam A. BloomJoined his brother, the founder, in 1918 and led the firm from 1947.
Second generationRichard L. BloomThe “Son” in William A. Bloom & Son Realty, he carried the family business into its next generation.
Third generationRichard P. “Rick” BloomLeads the firm today as owner and real estate broker. Under his leadership, insurance grew into the larger side of the business, alongside the real estate brokerage.
Fourth generationNiklas BloomCarrying the firm’s legacy forward as its fourth generation.

Our mission

To provide a high level of insurance and related products, a high level of service, and quality insurance companies to our customers, because agents and brokers only make money when the client is satisfied.

Today